About Us

Pet insurance products are all too often designed with purely technical aspects in mind and little regard to the needs of the vendor or market conditions. BestPet was set up to remedy this and offer a ‘Business on a Plate’ to retailers, web businesses and agents who wish to expand their product range to include pet related insurance. The offer of a tailor made white label product with the focus on who is going to sell it is unique in the industry. We provide the opportunity to take brand ownership with the obvious benefit of not only being able to react to market conditions but to individual customer bases.

The three founders bring an exceptional combination of expertise to the business. They are also pet owners, so they add their knowledge from the viewpoint of the consumer to offer a product that satisfies the needs of both the seller and the buyer.

David Harris, director, is a Chartered Accountant with an extensive international background of directorships in private and public companies. He is also an adviser to the public sector at the most senior level. David held the position of Chairman of the University of Cambridge Veterinary School Trust and is also chair of a leading veterinary referral practice.

Richard Coe, director, has worked within the insurance industry for over 20 years. Having been responsible for the design and provision of specialist insurance schemes, he has also built tailor made solutions for individual companies and large corporations. Richard is experienced in the creation of membership solutions for affiliate schemes and associations. He has been president of the Insurance Institute of Norwich twice and a prominent figure within the Chartered Insurance Institute membership.

Peter Mueller, director and company secretary, started his professional life as a small animal veterinary surgeon in the 1990s and has held several leading positions in various industries over the years. His expertise stretches from pharmaceuticals to new business creation in training and event organisation. Peter is now an entrepreneur and keynote speaker, and adds an expert insight into the connection between the medical and insurance world.